In most sports, real-time data changed the game — for athletes and fans. Except in fighting, where power matters most, and credibility was still in question.
As the sponsor of combat sports, Spaten — Brazil’s strong beer — saw a chance to bring telemetry to fighting and win fans back.
We engineered gloves with high-precision sensors to track punch power in real time. Then we turned that data into a promo, with landed strikes triggering dynamic beer coupons.
It debuted at Brazil’s top
fighting event, introducing
a new layer of telemetry
to fighting broadcasts
