Havaianas Gone Wild
Slides Campaign
Havaianas is Brazil's and the world's most iconic flip flop brand. But this time, we were not selling flip flops. We were launching our slides collection. And doing it 3 years after the slides boom.
All the most hyped celebrities already had their favorite slides to advocate for. We were both underdogs and the late comers.
So, how to introduce Havaianas slides to a global young audience without going unnoticed?
By rethinking everything people know about the brand. By going wild.
So, we unleashed the wild side of Havaianas.
All the most hyped celebrities already had their favorite slides to advocate for. We were both underdogs and the late comers.
So, how to introduce Havaianas slides to a global young audience without going unnoticed?
By rethinking everything people know about the brand. By going wild.
So, we unleashed the wild side of Havaianas.
