Mercado Livre
New Iconic Kisses
The most famous kisses in pop culture have one thing in common: all of them feature a straight couple. And since life imitates art, it’s no surprise that in many countries LGBTQIA+ kisses are still taboo.
In an attempt to normalize all types of couples, Mercado Livre decided to recreate these iconic kisses and make the images available free of copyright, so people can download, create whatever they want with it and help making the new iconic kisses as famous as the original ones.
In an attempt to normalize all types of couples, Mercado Livre decided to recreate these iconic kisses and make the images available free of copyright, so people can download, create whatever they want with it and help making the new iconic kisses as famous as the original ones.
Products
The photos were actually used. The new products were sold organically on the platform. So, to tell this in our way, we've created a photoshoot with what we bought from these sellers.
Google Arts & Culture Permanent Collection
All the photos became a Permanent Collection at the Brazilian Museum of Sexual Diversity. You can visit here.
Case Study