Coca-Cola
We Are Mello - The Game
To launch the New Marshmello’s Limited Edition Coca-Cola, the brand’s first-ever beverage co-created with an artist, we created a one-of-a-kind experience.
For the first time ever, thousands of spectators around the world had the chance to join a live Twitch gaming experience to help Marshmello recover the flavor mix, stolen by his nemesis Evil Mello. But, unlike any other game on Twitch, you could actually control the Marshmello by typing in the chat for the streamer to give the command.
During the 60-minute gaming experience, Loserfruit and other notable streamers around the globe engaged fans to help solve a series of missions - inspired by the most famous games of all times - that led to finding his stolen mix.
The game was broadcast simultaneously in multiple languages by streamers around the world, including the U.S., Brazil, Argentina, Spain, Turkey, Saudi Arabia, Mexico, Chile,Colombia, Paraguay and UK, among others. The livestream attracted more than 600,000 viewers around the globe.
For the first time ever, thousands of spectators around the world had the chance to join a live Twitch gaming experience to help Marshmello recover the flavor mix, stolen by his nemesis Evil Mello. But, unlike any other game on Twitch, you could actually control the Marshmello by typing in the chat for the streamer to give the command.
During the 60-minute gaming experience, Loserfruit and other notable streamers around the globe engaged fans to help solve a series of missions - inspired by the most famous games of all times - that led to finding his stolen mix.
The game was broadcast simultaneously in multiple languages by streamers around the world, including the U.S., Brazil, Argentina, Spain, Turkey, Saudi Arabia, Mexico, Chile,Colombia, Paraguay and UK, among others. The livestream attracted more than 600,000 viewers around the globe.
Design System
The Story
Complete Streamer Pack