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<channel>
	<title>Julia Mota </title>
	<link>https://motajulia.cargo.site</link>
	<description>Julia Mota </description>
	<pubDate>Thu, 15 May 2025 20:01:30 +0000</pubDate>
	<generator>https://motajulia.cargo.site</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://motajulia.cargo.site/Index</link>

		<pubDate>Wed, 14 May 2025 15:02:34 +0000</pubDate>

		<dc:creator>Julia Mota </dc:creator>

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		<description></description>
		
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	<item>
		<title>Mission Dry</title>
				
		<link>https://motajulia.cargo.site/Mission-Dry</link>

		<pubDate>Wed, 14 May 2025 14:41:58 +0000</pubDate>

		<dc:creator>Julia Mota </dc:creator>

		<guid isPermaLink="true">https://motajulia.cargo.site/Mission-Dry</guid>

		<description>


	&#60;img width="2200" height="1464" width_o="2200" height_o="1464" data-src="https://freight.cargo.site/t/original/i/f7b6ada7557e96ce9a022adbc596b7bf50854522cc6a728047ea7a7d5580685b/MissionDry_0000.png" data-mid="233192989" border="0"  src="https://freight.cargo.site/w/1000/i/f7b6ada7557e96ce9a022adbc596b7bf50854522cc6a728047ea7a7d5580685b/MissionDry_0000.png" /&#62;



	Goodnites
Mission Dry
	Kids going through bedwetting often face lasting self-esteem issues. What they don’t know is that this challenge actually connects them to some of the coolest people in the universe — astronauts. 

Both rely on advanced absorption systems, just like Goodnites, to stay dry when they need to pee in space. 
To change how kids see bedwetting, Goodnites, the number one nighttime underwear in the U.S., launched Mission Dry. 
A mission to connect kids with astronauts and show them that even heroes need protection sometimes.
It started with a live activation where kids spoke directly with astronauts and discovered surprising similarities. Then came a social film where record-breaking astronaut Scott Kelly shared his own experience using absorption systems in space. That moment sparked more astronauts to open up and share their stories on social media, showing kids they were not alone.

To make bedtime easier, we also designed special pajamas with built-in Goodnites and earnable patches, so every child could feel like an astronaut as they got ready to sleep. 
 



	
	

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Pajamas


	

	

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Mission Patches



	

	

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	<item>
		<title>Mercado Livre - Beijos Icônicos</title>
				
		<link>https://motajulia.cargo.site/Mercado-Livre-Beijos-Iconicos</link>

		<pubDate>Wed, 02 Jun 2021 00:02:20 +0000</pubDate>

		<dc:creator>Julia Mota </dc:creator>

		<guid isPermaLink="true">https://motajulia.cargo.site/Mercado-Livre-Beijos-Iconicos</guid>

		<description>


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	Mercado LivreNew Iconic Kisses

	The most famous kisses in pop culture have one thing in common: all of them feature a straight couple. And since life imitates art, it’s no surprise that in many countries LGBTQIA+ kisses are still taboo. 
In an attempt to normalize all types of couples, Mercado Livre decided to recreate these iconic kisses and make the images available free of copyright, so people can download, create whatever they want with it and help making the new iconic kisses as famous as the original ones. 
 



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	Products

	The photos were actually used. The new products were sold organically on the platform. So, to tell this in our way, we've created a photoshoot with what we bought from these sellers.

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	&#60;img width="1800" height="2000" width_o="1800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ca070c10acf463811660b639fe286f6c4d008054f721a9fc314ef01df931742f/Prod08_Camiseta_01.jpg" data-mid="116084137" border="0"  src="https://freight.cargo.site/w/1000/i/ca070c10acf463811660b639fe286f6c4d008054f721a9fc314ef01df931742f/Prod08_Camiseta_01.jpg" /&#62;
	&#60;img width="1800" height="2000" width_o="1800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/00e7366c4cd452b52a444a6974496c2a6e4dfa3c5fe65544eb50e43a1c961dfd/Prod09_Camiseta_03.jpg" data-mid="116084140" border="0"  src="https://freight.cargo.site/w/1000/i/00e7366c4cd452b52a444a6974496c2a6e4dfa3c5fe65544eb50e43a1c961dfd/Prod09_Camiseta_03.jpg" /&#62;

	&#60;img width="1800" height="2000" width_o="1800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5831d0af75d2fbc0204ea669128128894511d1de5e0cff60febe2e0645714006/Prod02_Ecobad.jpg" data-mid="116084141" border="0"  src="https://freight.cargo.site/w/1000/i/5831d0af75d2fbc0204ea669128128894511d1de5e0cff60febe2e0645714006/Prod02_Ecobad.jpg" /&#62;
	&#60;img width="1800" height="2000" width_o="1800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9507ac5bf77bdf68ef8cf9566715c21a88a381193a7a8df40fc0d56210d9a77e/Prod01_Ima_GIF.gif" data-mid="116084144" border="0"  src="https://freight.cargo.site/w/1000/i/9507ac5bf77bdf68ef8cf9566715c21a88a381193a7a8df40fc0d56210d9a77e/Prod01_Ima_GIF.gif" /&#62;

	&#60;img width="1800" height="2000" width_o="1800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f114d6db23b120b1971194f2f6e5771f29b21acb219dc29278d0129b60795f04/Prod04_Bandeira_02.jpg" data-mid="116084147" border="0"  src="https://freight.cargo.site/w/1000/i/f114d6db23b120b1971194f2f6e5771f29b21acb219dc29278d0129b60795f04/Prod04_Bandeira_02.jpg" /&#62;
	&#60;img width="1800" height="2000" width_o="1800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4eab4fb7a57edaca1323239f5a99f4b99146ce9accc06bb87a5ddc122be46e87/Prod10_Caneca_02.jpg" data-mid="116084145" border="0"  src="https://freight.cargo.site/w/1000/i/4eab4fb7a57edaca1323239f5a99f4b99146ce9accc06bb87a5ddc122be46e87/Prod10_Caneca_02.jpg" /&#62;

	Google Arts &#38;amp; Culture Permanent Collection
	 
All the photos became a Permanent Collection at the Brazilian Museum of Sexual Diversity. You can visit here.


	&#60;img width="842" height="842" width_o="842" height_o="842" data-src="https://freight.cargo.site/t/original/i/a55f824fc72704f126f6671837b0e9753968c8b6ad3d0ded42da7af775f3ab78/Google-01.jpg" data-mid="121113469" border="0"  src="https://freight.cargo.site/w/842/i/a55f824fc72704f126f6671837b0e9753968c8b6ad3d0ded42da7af775f3ab78/Google-01.jpg" /&#62;
	&#60;img width="842" height="842" width_o="842" height_o="842" data-src="https://freight.cargo.site/t/original/i/3c42bd1df2e4fe7456cfe1e7a3ba7409f476e67865dcb6a65fe964fc0a7b271a/Google-02.jpg" data-mid="121113472" border="0"  src="https://freight.cargo.site/w/842/i/3c42bd1df2e4fe7456cfe1e7a3ba7409f476e67865dcb6a65fe964fc0a7b271a/Google-02.jpg" /&#62;

	
	Case Study
	


	


</description>
		
	</item>
		
		
	<item>
		<title>Competitors Sale</title>
				
		<link>https://motajulia.cargo.site/Competitors-Sale</link>

		<pubDate>Sat, 03 Oct 2020 15:13:51 +0000</pubDate>

		<dc:creator>Julia Mota </dc:creator>

		<guid isPermaLink="true">https://motajulia.cargo.site/Competitors-Sale</guid>

		<description>


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5c68a2f4fb1bb220e20eaf6b126de336dc6c5debb177d43ce501972ae181fff/imagem-competitors-wide.jpg" data-mid="84495302" border="0"  src="https://freight.cargo.site/w/1000/i/d5c68a2f4fb1bb220e20eaf6b126de336dc6c5debb177d43ce501972ae181fff/imagem-competitors-wide.jpg" /&#62;




	Competitors’ Sale
Volvo Cars


	Volvo vendeu carros da concorrência para lançar o novo XC60.

Criamos uma campanha publicitária de verdade para pessoas comuns conseguirem se livrar de seus carros usados e realizarem o sonho de comprar um Volvo. 
 


	




&#60;img width="1920" height="884" width_o="1920" height_o="884" data-src="https://freight.cargo.site/t/original/i/74d9b32fcb3a59f4adad7e58b66a499cc1c19327ac6933c0a3c62f43a83b67e8/Resultados.jpg" data-mid="84496240" border="0"  src="https://freight.cargo.site/w/1000/i/74d9b32fcb3a59f4adad7e58b66a499cc1c19327ac6933c0a3c62f43a83b67e8/Resultados.jpg" /&#62;&#60;img width="2500" height="626" width_o="2500" height_o="626" data-src="https://freight.cargo.site/t/original/i/89f2b5767816691156c2ec8d5876ff20662dc776a93110f88fcad8a5c82a3030/PR2.jpg" data-mid="84495145" border="0"  src="https://freight.cargo.site/w/1000/i/89f2b5767816691156c2ec8d5876ff20662dc776a93110f88fcad8a5c82a3030/PR2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43578b7004d66105c8ed1ed00ba25b710e348f819fa76b684629c0b6ff0bec9e/VolvoCars.gif" data-mid="84499214" border="0"  src="https://freight.cargo.site/w/1000/i/43578b7004d66105c8ed1ed00ba25b710e348f819fa76b684629c0b6ff0bec9e/VolvoCars.gif" /&#62;

	
TVC's




	
	


	

	


	

Prints


	
	


	&#60;img width="1924" height="3270" width_o="1924" height_o="3270" data-src="https://freight.cargo.site/t/original/i/2fe6632848ab4695d8d3b6c447028796bc8056c8892aee98252b7b3b294f3a5f/CompetitorsAds.jpg" data-mid="84496137" border="0"  src="https://freight.cargo.site/w/1000/i/2fe6632848ab4695d8d3b6c447028796bc8056c8892aee98252b7b3b294f3a5f/CompetitorsAds.jpg" /&#62;

	

OOH



	&#60;img width="1920" height="1133" width_o="1920" height_o="1133" data-src="https://freight.cargo.site/t/original/i/24f73c01aba2ae7a8b8b3fdf501a7fce30d539c55a7089ebc542f29177e853f6/OOH2.jpg" data-mid="84496233" border="0"  src="https://freight.cargo.site/w/1000/i/24f73c01aba2ae7a8b8b3fdf501a7fce30d539c55a7089ebc542f29177e853f6/OOH2.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Machado Real</title>
				
		<link>https://motajulia.cargo.site/Machado-Real</link>

		<pubDate>Sat, 03 Oct 2020 14:09:01 +0000</pubDate>

		<dc:creator>Julia Mota </dc:creator>

		<guid isPermaLink="true">https://motajulia.cargo.site/Machado-Real</guid>

		<description>


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90b293d010083e7d7e6400886dfd5ac0eef127b7a43da49da1d9dc8acb8b7b76/imagens-machado1.jpg" data-mid="84493706" border="0"  src="https://freight.cargo.site/w/1000/i/90b293d010083e7d7e6400886dfd5ac0eef127b7a43da49da1d9dc8acb8b7b76/imagens-machado1.jpg" /&#62;




	Machado Real
Faculdade Zumbi dos Palmares

	A primeira errata para corrigir o racismo na literatura.

O maior escritor brasileiro era um homem negro. O problema? Quase ninguém no país sabia disso. Refizemos a imagem do autor, mostrando a verdadeira cor de sua pele e, pela primeira vez, apresentamos ao mundo um Machado de Assis Real. 


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b1533178c7466540aa8bcaf1fdd7742113e7d27cf3e5fb9ee31b81a83c2e0ed2/Foto03.jpg" data-mid="84493963" border="0"  src="https://freight.cargo.site/w/1000/i/b1533178c7466540aa8bcaf1fdd7742113e7d27cf3e5fb9ee31b81a83c2e0ed2/Foto03.jpg" /&#62;&#60;img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/a60d4c9b1f97df7de97a970ab94e330b030f6e2ddde9d6d26f6f97bd50260eca/ezgif.com-optimize-2.gif" data-mid="84493975" border="0"  src="https://freight.cargo.site/w/1000/i/a60d4c9b1f97df7de97a970ab94e330b030f6e2ddde9d6d26f6f97bd50260eca/ezgif.com-optimize-2.gif" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5bd44f442583e5caf5f8fcf920a481f9d11967c3de9003282063b2ec3851c1e/Foto01.jpg" data-mid="84493967" border="0"  src="https://freight.cargo.site/w/1000/i/d5bd44f442583e5caf5f8fcf920a481f9d11967c3de9003282063b2ec3851c1e/Foto01.jpg" /&#62;&#60;img width="1920" height="761" width_o="1920" height_o="761" data-src="https://freight.cargo.site/t/original/i/b413445373f2aa04520448a12c8895b3ffac93035fc6632945b0d200dbb1bbd8/capa-machado.jpg" data-mid="84494273" border="0"  src="https://freight.cargo.site/w/1000/i/b413445373f2aa04520448a12c8895b3ffac93035fc6632945b0d200dbb1bbd8/capa-machado.jpg" /&#62;&#60;img width="1920" height="897" width_o="1920" height_o="897" data-src="https://freight.cargo.site/t/original/i/b0f24fae3ca32df42159d92aeaec02be3aed56f2804949e00947fbbfb0958d18/Resiltados.jpg" data-mid="84494134" border="0"  src="https://freight.cargo.site/w/1000/i/b0f24fae3ca32df42159d92aeaec02be3aed56f2804949e00947fbbfb0958d18/Resiltados.jpg" /&#62;&#60;img width="7063" height="2203" width_o="7063" height_o="2203" data-src="https://freight.cargo.site/t/original/i/96186012eccb5c50d0ff702ce5697b89a4c3f252d61214532fa540c50708fe03/PR.jpg" data-mid="84494166" border="0"  src="https://freight.cargo.site/w/1000/i/96186012eccb5c50d0ff702ce5697b89a4c3f252d61214532fa540c50708fe03/PR.jpg" /&#62;&#60;img width="7063" height="2203" width_o="7063" height_o="2203" data-src="//freight.cargo.site/t/original/i/8d3b7fd4791805b1878c66cfacff27bdcb79758ea865e7d7554a4b4d16e9b27d/PR.jpg" data-mid="84493949" border="0" style="width: 1454.68px; height: 453.725px; display: none;"&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Zé Delivery - Mascot Pairing</title>
				
		<link>https://motajulia.cargo.site/Ze-Delivery-Mascot-Pairing</link>

		<pubDate>Wed, 14 May 2025 20:58:12 +0000</pubDate>

		<dc:creator>Julia Mota </dc:creator>

		<guid isPermaLink="true">https://motajulia.cargo.site/Ze-Delivery-Mascot-Pairing</guid>

		<description>


	&#60;img width="2200" height="1077" width_o="2200" height_o="1077" data-src="https://freight.cargo.site/t/original/i/e704ccd1f3bbdf5bc65ce1bd5b71cd687c9540163f84260805f92b4880c8b54f/Poster_0002b.jpg" data-mid="233215954" border="0"  src="https://freight.cargo.site/w/1000/i/e704ccd1f3bbdf5bc65ce1bd5b71cd687c9540163f84260805f92b4880c8b54f/Poster_0002b.jpg" /&#62;



	Zé Delivery
Mascot Pairing
	Zé Delivery is Brazil’s leading beer app mostly thanks to a huge sponsorship deal for Brazilian Soccer League. 
But not everybody knew that we had over 700 wine labels to also offer. 
How to grow in a category seen as elitist and disconnected from fun and make wine feel at home in football culture?In Brazil, fans say they “ate” the rival’s mascot after a win—especially since most mascots are animals.
 
If winners already knew what they were having, we had the perfect wine to pair with it.Mascot Pairing turned this fan banter into a real-time promotional engine. 
For 8 months we covered the whole Football Leagues journey. 
Every time a team lost, Zé sent personalized discounts on wines that paired with that mascot’s meat for the winners in real time. 
With sommelier-approved pairings, influencer content, and targeted offers, the experience spanned the full fan journey—from banter to bottle. 



 



	&#60;img width="2200" height="3300" width_o="2200" height_o="3300" data-src="https://freight.cargo.site/t/original/i/99dcb0905697c4a419330fa77ee59593943fcef3950ca674d4ccda325b386991/Poster_0003b.jpg" data-mid="233218107" border="0"  src="https://freight.cargo.site/w/1000/i/99dcb0905697c4a419330fa77ee59593943fcef3950ca674d4ccda325b386991/Poster_0003b.jpg" /&#62;
	&#60;img width="2200" height="3300" width_o="2200" height_o="3300" data-src="https://freight.cargo.site/t/original/i/b06b8c561cf24b8fe42f1c5af977c628889d6441b12852956c0057268fb45b50/Poster_0003c.jpg" data-mid="233218858" border="0"  src="https://freight.cargo.site/w/1000/i/b06b8c561cf24b8fe42f1c5af977c628889d6441b12852956c0057268fb45b50/Poster_0003c.jpg" /&#62;

	&#60;img width="2200" height="3300" width_o="2200" height_o="3300" data-src="https://freight.cargo.site/t/original/i/6c153504a257b82a5825ed0c1ecf14664e5c80753d1606788ef2e3b5469007db/Poster_06.jpg" data-mid="233218102" border="0"  src="https://freight.cargo.site/w/1000/i/6c153504a257b82a5825ed0c1ecf14664e5c80753d1606788ef2e3b5469007db/Poster_06.jpg" /&#62;
	&#60;img width="2200" height="3300" width_o="2200" height_o="3300" data-src="https://freight.cargo.site/t/original/i/eb347224663e36defd6ee5769b8fa66c3b4d5dc131adfb45c21aae5e5c3c1929/Poster_07.jpg" data-mid="233218101" border="0"  src="https://freight.cargo.site/w/1000/i/eb347224663e36defd6ee5769b8fa66c3b4d5dc131adfb45c21aae5e5c3c1929/Poster_07.jpg" /&#62;
	&#60;img width="2200" height="3300" width_o="2200" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0dfedd2bd9a4b313f3b26ffc105fe8189385ddb23252ea11aea6f9c3cdad87dc/Poster_0004.jpg" data-mid="233218103" border="0"  src="https://freight.cargo.site/w/1000/i/0dfedd2bd9a4b313f3b26ffc105fe8189385ddb23252ea11aea6f9c3cdad87dc/Poster_0004.jpg" /&#62;

	&#60;img width="2200" height="1174" width_o="2200" height_o="1174" data-src="https://freight.cargo.site/t/original/i/054cf93fea61e710af47aa911029f1d6c1602ec761a769572e8e69de96153d08/Board01.jpg" data-mid="233216220" border="0"  src="https://freight.cargo.site/w/1000/i/054cf93fea61e710af47aa911029f1d6c1602ec761a769572e8e69de96153d08/Board01.jpg" /&#62;



	Visual ID


	To bring this idea to life, we took inspiration from the look and feel of small wine bodegas — places with handwritten chalkboards, self-made posters, and a raw, unpolished charm.


We created a series of illustrations that felt like they were drawn by a wine bar owner — simple, fun, and full of personality. 
Along with that, we designed a custom alphabet that looked hand-done, helping everything feel more human and less commercial.


This visual style was used across all materials — from social posts to posters — with each piece created to match the story of that specific moment. The result was a visual identity that made wine feel right at home in football culture.



	&#60;img width="2200" height="1245" width_o="2200" height_o="1245" data-src="https://freight.cargo.site/t/original/i/81e5324ff2ffe02124498d49e4520ac19bcfb1f695957e47e20843463f173b7f/Board_0001.jpg" data-mid="233218725" border="0"  src="https://freight.cargo.site/w/1000/i/81e5324ff2ffe02124498d49e4520ac19bcfb1f695957e47e20843463f173b7f/Board_0001.jpg" /&#62;&#60;img width="2200" height="1245" width_o="2200" height_o="1245" data-src="https://freight.cargo.site/t/original/i/9a0be40cc219b715bb12a0355385281cb46be5c726576fe6c71587f592c68eb5/Board_0003.jpg" data-mid="233220923" border="0"  src="https://freight.cargo.site/w/1000/i/9a0be40cc219b715bb12a0355385281cb46be5c726576fe6c71587f592c68eb5/Board_0003.jpg" /&#62;&#60;img width="2200" height="1245" width_o="2200" height_o="1245" data-src="https://freight.cargo.site/t/original/i/5e052dcce898e18529613f2a2b9cc91115a6e9299af7df61fe470f65f76e43e9/Board_0002.jpg" data-mid="233220632" border="0"  src="https://freight.cargo.site/w/1000/i/5e052dcce898e18529613f2a2b9cc91115a6e9299af7df61fe470f65f76e43e9/Board_0002.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Spaten - Punch Pay</title>
				
		<link>https://motajulia.cargo.site/Spaten-Punch-Pay</link>

		<pubDate>Mon, 08 Aug 2022 23:19:08 +0000</pubDate>

		<dc:creator>Julia Mota </dc:creator>

		<guid isPermaLink="true">https://motajulia.cargo.site/Spaten-Punch-Pay</guid>

		<description>


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c9ddce155aea2d46bc1f19a6cb52d71df0969646050b2661c820280a3a10029/SAPTEN-PUNCHPAY_PR3.png" data-mid="233266229" border="0"  src="https://freight.cargo.site/w/1000/i/0c9ddce155aea2d46bc1f19a6cb52d71df0969646050b2661c820280a3a10029/SAPTEN-PUNCHPAY_PR3.png" /&#62;



	Spaten Beer
Punch Pay

	In most sports, real-time data changed the game — for athletes and fans. Except in fighting, where power matters most, and credibility was still in question.

As the sponsor of combat sports, Spaten — Brazil’s strong beer — saw a chance to bring telemetry to fighting and win fans back.


We engineered gloves with high-precision sensors to track punch power in real time. Then we turned that data into a promo, with landed strikes triggering dynamic beer coupons.

It debuted at Brazil’s top 
fighting event, introducing 
a new layer of telemetry 
to fighting broadcasts


 



	&#60;img width="2200" height="1560" width_o="2200" height_o="1560" data-src="https://freight.cargo.site/t/original/i/b81bbf16cd3fd01e227b0833c3d5004dc7ee3140066944d28abe15a4e5aa4171/PR.jpg" data-mid="233266256" border="0"  src="https://freight.cargo.site/w/1000/i/b81bbf16cd3fd01e227b0833c3d5004dc7ee3140066944d28abe15a4e5aa4171/PR.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a17206709e6a2ffbc50f53dcff9d37d529eeb1e1badbd60277a147980f630f37/SAPTEN-PUNCHPAY_PR7.png" data-mid="233266239" border="0"  src="https://freight.cargo.site/w/1000/i/a17206709e6a2ffbc50f53dcff9d37d529eeb1e1badbd60277a147980f630f37/SAPTEN-PUNCHPAY_PR7.png" /&#62;&#60;img width="2200" height="1560" width_o="2200" height_o="1560" data-src="https://freight.cargo.site/t/original/i/c468ac0a339568e90ee2b39b55882f8b48b01597f89772772ce4b8cd998feceb/SUPPORTING_STATS.jpg" data-mid="233266261" border="0"  src="https://freight.cargo.site/w/1000/i/c468ac0a339568e90ee2b39b55882f8b48b01597f89772772ce4b8cd998feceb/SUPPORTING_STATS.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Coca-Cola Creations - We Are Mello The Game</title>
				
		<link>https://motajulia.cargo.site/Coca-Cola-Creations-We-Are-Mello-The-Game</link>

		<pubDate>Thu, 15 May 2025 20:01:30 +0000</pubDate>

		<dc:creator>Julia Mota </dc:creator>

		<guid isPermaLink="true">https://motajulia.cargo.site/Coca-Cola-Creations-We-Are-Mello-The-Game</guid>

		<description>


	&#60;img width="2645" height="1789" width_o="2645" height_o="1789" data-src="https://freight.cargo.site/t/original/i/dd8ec3546687ccd77767de1aa9a39c8626f04b5952b8141f3ac372fa5ef314d0/0001.jpg" data-mid="233266172" border="0"  src="https://freight.cargo.site/w/1000/i/dd8ec3546687ccd77767de1aa9a39c8626f04b5952b8141f3ac372fa5ef314d0/0001.jpg" /&#62;



	Coca-ColaWe Are Mello - The Game

	To launch the New Marshmello’s Limited Edition Coca-Cola, the brand’s first-ever beverage co-created with an artist, we created a one-of-a-kind experience.

For the first time ever, thousands of spectators around the world had the chance to join a live Twitch gaming experience to help Marshmello recover the flavor mix, stolen by his nemesis Evil Mello. But, unlike any other game on Twitch, you could actually control the Marshmello by typing in the chat for the streamer to give the command.

During the 60-minute gaming experience, Loserfruit and other notable streamers around the globe engaged fans to help solve a series of missions - inspired by the most famous games of all times - that led to finding his stolen mix.

The game was broadcast simultaneously in multiple languages by streamers around the world, including the U.S., Brazil, Argentina, Spain, Turkey, Saudi Arabia, Mexico, Chile,Colombia, Paraguay and UK, among others. The livestream attracted more than 600,000 viewers around the globe. 
 



	&#60;img width="3200" height="1801" width_o="3200" height_o="1801" data-src="https://freight.cargo.site/t/original/i/3f02ab680d74bb5bce58eb7be9a77bc98c1f2e8d2fea17fbbc6f695e3988edef/Artboard-1-copy.png" data-mid="233266180" border="0"  src="https://freight.cargo.site/w/1000/i/3f02ab680d74bb5bce58eb7be9a77bc98c1f2e8d2fea17fbbc6f695e3988edef/Artboard-1-copy.png" /&#62;&#60;img width="3200" height="1801" width_o="3200" height_o="1801" data-src="https://freight.cargo.site/t/original/i/2a4e685406976a6da330bea02e060c4ee28b01b93f553cd114bd5b8371d6176c/Artboard-1-copy-3.png" data-mid="233266177" border="0"  src="https://freight.cargo.site/w/1000/i/2a4e685406976a6da330bea02e060c4ee28b01b93f553cd114bd5b8371d6176c/Artboard-1-copy-3.png" /&#62;&#60;img width="3201" height="1801" width_o="3201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/1f48b04ea9b2b61fc0929100f9649e760384b4be71ce91443aff22caf8a3df4f/Artboard-1-copy-9.png" data-mid="233266174" border="0"  src="https://freight.cargo.site/w/1000/i/1f48b04ea9b2b61fc0929100f9649e760384b4be71ce91443aff22caf8a3df4f/Artboard-1-copy-9.png" /&#62;

	&#60;img width="3201" height="1801" width_o="3201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/3c788b95ddcfe407ce3382ad152009ae56af9e7683f87bc1d19d0452dee2e459/Artboard-1-copy-13.png" data-mid="233266176" border="0"  src="https://freight.cargo.site/w/1000/i/3c788b95ddcfe407ce3382ad152009ae56af9e7683f87bc1d19d0452dee2e459/Artboard-1-copy-13.png" /&#62;
	&#60;img width="3201" height="1801" width_o="3201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/9adffcc26eaa64d616fa4834a0c3d0999957102c376c7e41e90c71ade2f81bbb/Artboard-1-copy-11.png" data-mid="233266173" border="0"  src="https://freight.cargo.site/w/1000/i/9adffcc26eaa64d616fa4834a0c3d0999957102c376c7e41e90c71ade2f81bbb/Artboard-1-copy-11.png" /&#62;

	&#60;img width="3200" height="1801" width_o="3200" height_o="1801" data-src="https://freight.cargo.site/t/original/i/26440962298ca8d67c4abba8a1ab5edba2034eba2e5e63f3ef938e251c77c024/Artboard-1-copy-14.png" data-mid="233266178" border="0"  src="https://freight.cargo.site/w/1000/i/26440962298ca8d67c4abba8a1ab5edba2034eba2e5e63f3ef938e251c77c024/Artboard-1-copy-14.png" /&#62;

	&#60;img width="3200" height="1801" width_o="3200" height_o="1801" data-src="https://freight.cargo.site/t/original/i/0fb1e14b14fe993720da11245fb4af2e9d9d0df7f8b67ee459b6a21153a56b50/Artboard-1-copy-2.png" data-mid="233266179" border="0"  src="https://freight.cargo.site/w/1000/i/0fb1e14b14fe993720da11245fb4af2e9d9d0df7f8b67ee459b6a21153a56b50/Artboard-1-copy-2.png" /&#62;
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	&#60;img width="3201" height="1801" width_o="3201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/ee30179e66daa7b9211c4c8de42112ec6eff7515306a40dec349238e9aa5a09a/Artboard-1-copy-5.png" data-mid="233266181" border="0"  src="https://freight.cargo.site/w/1000/i/ee30179e66daa7b9211c4c8de42112ec6eff7515306a40dec349238e9aa5a09a/Artboard-1-copy-5.png" /&#62;

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	&#60;img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/44dbe7ba87f41d2488253cf3f167ec6987c92852083039d0fbc42747b18ca5b9/Artboard-1-copy-15-100.jpg" data-mid="233266185" border="0"  src="https://freight.cargo.site/w/1000/i/44dbe7ba87f41d2488253cf3f167ec6987c92852083039d0fbc42747b18ca5b9/Artboard-1-copy-15-100.jpg" /&#62;

	

Design System



	

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	&#60;img width="3201" height="1801" width_o="3201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/689716b27463c685a7aa758fad480670874b1a650518da8e4ed142af8085dd46/Artboard-1-copy-5.png" data-mid="233266188" border="0"  src="https://freight.cargo.site/w/1000/i/689716b27463c685a7aa758fad480670874b1a650518da8e4ed142af8085dd46/Artboard-1-copy-5.png" /&#62;

	&#60;img width="3201" height="1801" width_o="3201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/1a9f698574b01318ab47cfe9c110c24199278df43cf512b90fdcf3710112ad67/Artboard-1-copy-4.png" data-mid="233266189" border="0"  src="https://freight.cargo.site/w/1000/i/1a9f698574b01318ab47cfe9c110c24199278df43cf512b90fdcf3710112ad67/Artboard-1-copy-4.png" /&#62;
	&#60;img width="2200" height="1238" width_o="2200" height_o="1238" data-src="https://freight.cargo.site/t/original/i/2538e6486432f35f4a3dcd668879680267eb9d4e29ea89f301e571a3d1b1f304/MissionBoards.jpg" data-mid="233266190" border="0"  src="https://freight.cargo.site/w/1000/i/2538e6486432f35f4a3dcd668879680267eb9d4e29ea89f301e571a3d1b1f304/MissionBoards.jpg" /&#62;

	&#60;img width="3201" height="1801" width_o="3201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/a6887e03e9b19372e2d67eab94689de27ab4ad9239d8cef9148651ddc77a36a5/Artboard-1-copy-12.png" data-mid="233266191" border="0"  src="https://freight.cargo.site/w/1000/i/a6887e03e9b19372e2d67eab94689de27ab4ad9239d8cef9148651ddc77a36a5/Artboard-1-copy-12.png" /&#62;

	

	


	

	


	

The Story



	
	

	



	
Complete Streamer Pack


	

	

	


	

	

</description>
		
	</item>
		
		
	<item>
		<title>Stella Artois - Less Is Worth More</title>
				
		<link>https://motajulia.cargo.site/Stella-Artois-Less-Is-Worth-More</link>

		<pubDate>Mon, 22 Apr 2024 19:14:50 +0000</pubDate>

		<dc:creator>Julia Mota </dc:creator>

		<guid isPermaLink="true">https://motajulia.cargo.site/Stella-Artois-Less-Is-Worth-More</guid>

		<description>


	





	Less Is Worth MoreStella Artois

	Turning the evolution of the greatest modern artists
Into the launch campaign for the evolution of Stella Artois.Every year, brands spend billions to convince people their light products have an ok flavor. 

But to launch Stella Pure Gold, with less calories and all Stella flavor, we decided  to show it’s actually better than the regular Stella. All with a little help from modern art.

We studied the creative evolution of iconic modern artists towards minimalism: Mondrian, Kandinsky, Delaunay. 

Their Before &#38;amp; After became the launch campaign  of  Stella Pure Gold with billboards and prints all over Brazil. And since all those paintings are in the public domain, we didn’t pay anything for them. You know, less is worth more.
 

	

&#60;img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/dbd763ac45768abfc0c4d6452506d2a5fa595cd89d09efdf922e006a30cb913c/StellaArtois_LessIsWorthMore_Jornal.jpg" data-mid="209506765" border="0"  src="https://freight.cargo.site/w/1000/i/dbd763ac45768abfc0c4d6452506d2a5fa595cd89d09efdf922e006a30cb913c/StellaArtois_LessIsWorthMore_Jornal.jpg" /&#62;


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</description>
		
	</item>
		
		
	<item>
		<title>QuintoAndar - Mosquito Vs Mosquito</title>
				
		<link>https://motajulia.cargo.site/QuintoAndar-Mosquito-Vs-Mosquito</link>

		<pubDate>Tue, 18 Apr 2023 02:54:11 +0000</pubDate>

		<dc:creator>Julia Mota </dc:creator>

		<guid isPermaLink="true">https://motajulia.cargo.site/QuintoAndar-Mosquito-Vs-Mosquito</guid>

		<description>


	




	QuintoAndar
Mosquito Vs Mosquito
QuintoAndar, with a portfolio of over 100k houses, is the largest digital real estate agency in Latin America.
 


	Every 80 seconds, one person dies from Dengue. Dengue is a viral disease transmitted by the Aedes Aegypti mosquito. The cases of this disease in Brazil never stop growing. The problem is that 80% of the breeding sites for the Aedes Aegypti mosquito are inside houses, making it very hard to control.

To fight Dengue, QuintoAndar, the largest digital real estate agency in Latin America, has teamed up with Oxitec, a global leader in biotechnology, to spread an innovative technology against the mosquito. We have created the project Mosquito vs Mosquito, which is a box with never-seen-before technology. Inside each box, there are male mosquitoes genetically modified to fight Aedes Aegypti. The male mosquito doesn't bite or transmit diseases, and when it breeds, it only generates harmless mosquitoes like itself, significantly reducing disease transmission.

We have taken the boxes to our clients, turning our network of houses into a huge mosquito protection network.

 



	
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	&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/ab389e97128dcba78f6841c7ae80e8d78b404edae1f4a03750f4cbe61a7e152b/QuintoAndar_MvsM_01.png" data-mid="175721214" border="0"  src="https://freight.cargo.site/w/1000/i/ab389e97128dcba78f6841c7ae80e8d78b404edae1f4a03750f4cbe61a7e152b/QuintoAndar_MvsM_01.png" /&#62;&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/3afbdcff45dea295d842594e3f8b5c6f34745e606d1f94bf9592105ee93dcb32/QuintoAndar_MvsM_04.png" data-mid="175721219" border="0"  src="https://freight.cargo.site/w/1000/i/3afbdcff45dea295d842594e3f8b5c6f34745e606d1f94bf9592105ee93dcb32/QuintoAndar_MvsM_04.png" /&#62;
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